THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2024
DRAYTON MANOR THEME PARK & RESORT
THURSDAY 6th JUNE 2024
One Inspirational Day
Conference Programme & Speakers
The 2024 National Attractions Marketing Conference will run from 10.00am (registration open from 9am) until 4.45pm on Thursday 6th June at Drayton Manor Theme Park & Resort.
The National Attractions Marketing Conference is fully supported by numerous tourism and attractions associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector. All in all, a fantastic “injection of marketing adrenaline” for anyone working in visitor attraction marketing today!
Check out the speakers’ bios here.
| Time | Event |
|---|---|
| 09:00am | Registration & Coffee in the Tower Suite, Drayton Manor |
| 10:00am | WELCOME TO NAMC 2024: MARKETING MEANS BUSINESS! Martin Evans, Managing Director, The Tourism Business & Conference Organiser |
| 10:10am | MORNING KEYNOTE: THE CHANGING FACE OF VISITOR ATTRACTION MARKETING Abbi Ollive, Visitor Attraction Director, Castle Howard |
| 10:35am | MARKETING ON A SMALL BUDGET Josh Torlop, Marketing & PR Manager, Trentham Monkey Forest |
| 10:55am | VISITOR ATTRACTION MARKETING – INSIGHTS FOR GROWTH & POSITIVE IMPACT Anthony Rawlins, Entrepreneur & CEO of Navigate |
| 11:15am | PANEL & PRESENTATIONS: TARGET MARKETING: TOURISTS VS LOCALS, IS IT THAT SIMPLE? With: Paul Kelly, Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions Laura Baxter, Head of Marketing, Blackgang Chine/Vectis Ventures |
| 11:40am | Morning Coffee & Networking |
| 12:10pm | MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 – ELVIS, AI, AND HOW TO AVOID AN AVERAGE MARKETING CAMPAIGN SEMINAR 2 – STRATEGIC MARKETING FOR VISITOR ATTRACTIONS |
| 1:00pm | Lunch & Networking |
| 2:00pm | AFTERNOON KEYNOTE: Bernard Donoghue OBE, CEO, ALVA, the Association of Leading Visitor Attractions |
| 2:30pm | MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 – PR & EXTENDING YOUR BRAND SEMINAR 2 – Ai FOR ATTRACTIONS: |
| 3:20pm | To be announced |
| 3:50pm | Afternoon Tea & Networking |
| 4:10pm | PANEL: MARKETING FUTURE-FORECASTING – 2025 & BEYOND Including: Bernard Donoghue OBE, CEO, ALVA Mark Locker, Founder & CEO, Attractions.io Abbi Ollive, Visitor Attraction Director, Castle Howard |
| 4:40pm | Close of Conference & informal Drinks Reception |
Please note that the organisers reserve the right to amend the programme, venue or date should circumstances arise which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.
Visitor Attraction Delegates
£245 + VAT
Tourism Association Members (Visitor Attractions)
£195 + VAT
Agencies & Marketing Suppliers
£295 + VAT
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