Table Talk – The Gamification of Marketing

Wed, Jun 3, 2026 3:45 PM – 4:15 PM BST

Is gamification the future of visitor engagement in UK attractions, or is it a short-lived tactic that risks undermining the very experiences it aims to enhance?

Gamification is becoming a common way for UK attractions to make visits more fun and interactive. Supporters say that things like digital challenges, quests and rewards can help visitors feel more involved. But there are concerns about how effective gamification really is, some arguing it can distract from the real purpose of an attraction, turning meaningful experiences into a race to collect points or oversimplifying important stories. Considering the case and implications for both.

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Tom Perry
Group Digital Marketing Manager,
Continuum Attractions

Omnichannel Marketer with vast experience across multiple disciplines. Skilled in SEO, Digital Strategy, Analytics, Events & PR, Affiliates and Partnerships, PPC and Social Media.

Delegate Rates

Attraction Delegates: £60 (inc VAT)

Agency & Supplier Delegates: £120 (inc VAT)