The 2021 National Attractions Marketing Conference takes place at York Racecourse on Thursday 11th March between 10.00am and 4.15pm, and over 100 delegates are expected from visitor attractions across the UK.
There will be a wide range of innovative presentations and hundreds of tips for smarter marketing into “the ‘20s”, delivered by industry practitioners and marketing experts. Prices are £195 + vat per delegate, or £175 + vat for members of ALVA, BALPPA, the Tourism Society or TMI. You can reserve your place here.
|9.00am||Registration & Coffee in the Voltigeur Suite, York Racecourse|
|10.00am||WELCOME TO NAMC 2020 : THE ROARING ‘TWENTIES – MARKETING MEANS BUSINESS!
Martin Evans, Managing Director, The Tourism Business & Conference Chairman
|10.15am||A PROPER ATTRACTION
James Brennan, Head of Marketing & Sponsorship, York Racecourse
|10.35am||KEYNOTE PRESENTATION – KNOW YOUR CUSTOMER
Ian Miller, Chief Executive, Crafted
|11.00am||NEW DIGITAL MARKETING TRENDS FOR ATTRACTIONS
Simon Jones, Managing Director, Digital Visitor
|11.20am||AWARD-WINNING SOCIAL MEDIA MARKETING
Nicola Hyde, Marketing Manager, Cannon Hall Farm
|11.40am||Morning Coffee & Networking|
|12 noon||MARKETING YOUR ATTRACTION – GAINING THE SUSTAINABILITY EDGE
Jon Young, Research Director, BVA BDRC
|12.20pm||PACKAGING, PRICING & PROFIT
Nikki Gibson, Head of Local & Entertainment, Travelzoo
|12.40pm||AWARD-WINNING DIGITAL MARKETING
Lisa Leigh, Head of Marketing, Royal Museums Greenwich
|1.00pm||Lunch & Networking|
|2.00pm||THE 2021 NATIONAL ATTRACTIONS MARKETING SURVEY – GOING INTERACTIVE!
Nick How, Head of Tourism, Qa Research
|2.30pm||AUDIENCE DEVELOPMENT & CELEBRATING YOUR HERITAGE
Eve Crook, Senior Marketing & Communications Consultant, National Trust
|2.50pm||WINNING MORE HOLIDAY MARKET SHARE FOR YOUR ATTRACTION
Panel, including Kate McMullen, Senior Marketing Manager, English Heritage & Eve Crook, Senior Marketing Consultant, National Trust
|3.10pm||Afternoon Tea & Networking|
|3.30pm||ADDING POWER TO YOUR MARKETING WITH THE RIGHT APP
Mark Locker, Managing Director, Attractions.io
|3.50pm||NICHE MARKETS PANEL – TOP TIPS FOR VISITOR ATTRACTIONS
With Emily Hope, Visitor Services & Retail Team Leader, Beamish Museum, England’s 2019/2020 “Tourism Superstar” and other panel members
|4.15pm||Close of Conference & Departures
Free, optional 40-minute behind-the-scenes tour of York Racecourse with Head of Marketing James Brennan for those who can stay behind. This tour will finish by 5pm.