THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2019

DRAYTON MANOR – STAFFORDSHIRE
THURSDAY 7TH MARCH 2019

The National Attractions Marketing Conference will run from 10.00am (registration open from 9am) until 4.15pm on Thursday 7th March. The programme will be finalised, and more speakers added, over the coming days.

Time Event
9.00am Registration & Coffee
10.00am WELCOME TO NAMC 2019 : STAYING COMPETITIVE!
Martin Evans
, Managing Director, The Tourism Business & Conference Chairman
10.15am MARKETING DRAYTON MANOR THEME PARK
George Bryan
, Director, Drayton Manor Theme Park
10.30am HOW TO USE DIGITAL TO DRIVE SALES

  • How digital can be used to increase ticket sales
  • How digital can increase overall RoI
  • Using digital to expand your commercial offering (including vouchers, memberships and events)
  • Case studies in using digital to drive sales

Anthony Rawlins, Managing Director, Digital Visitor

10.50am AUDIENCE SEGMENTATION FOR ATTRACTIONS: A WINNING CASE STUDY

  • How we segmented our audience
  • Practically applying segmentation for Visitor Attraction marketing
  • Positive results for future marketing
  • Where we go from here

Jules Ozbek, Head of Marketing, Continuum Attractions

11.10am ATTRACTIONS MARKETING PANEL 1
Anthony Rawlins, Jules Ozbek and others
11.30am Morning Coffee & Networking
12 noon TO PAY OR NOT TO PAY? THE TRUTH ABOUT DIGITAL ADVERTISING

Including…

  • Adwords/Google pay per click
  • Digital Banner ads
  • Facebook Boosts
  • Remarketing for Attractions

Andy Headington, Chief Executive, Adido

12.20pm OFF PEAK MARKETING FOR VISITOR ATTRACTIONS

  • Minimising the “off-peak”
  • Preparing and bolstering marketing flows and activity
  • Exploring our core essence and not putting all eggs in the events basket
  • Specialist tours for the off-peak

Stephanie Duncan, Head of Marketing & PR, Blenheim Palace

12.40pm ATTRACTIONS MARKETING PANEL 2
Andy Headington, Stephanie Duncan and others
1.00pm Lunch & Networking
2.00pm THE FUTURE OF GOOGLE – NOW!

  • With changes made to Google algorithms so frequently, how do you keep your attraction on page 1 of the rankings, now and with “2020 vision”?

Ian Miller, Chief Executive, Crafted

2.20pm YOUR MARKETING BUDGET – THE TRUTH AND NOTHING BUT THE TRUTH!

  • This year’s exclusive Report on Attractions Marketing based on new and exclusive research commissioned for the National Attractions Marketing Conference

Nick How, Head of Tourism for Qa Research

2.40pm ATTRACTIONS MARKETING PANEL 3

Ian Miller, Nick How and Alexa Hickling, Director of Sales & Marketing for Drayton Manor Theme Park discuss the key findings of this year’s exclusive research report on Attractions Marketing

3.10pm Afternoon Tea & Networking
3.35pm ON SITE MARKETING FOR ANCILLARY SPEND

  • Maximising Catering, retail, events and voucher sales at your attraction

Chris Perkins, Director, World of Wedgwood

3.55pm ATTRACTIONS MARKETING PANEL FINALE

  • Turning 2019 and 2020 into record years – our specialist speakers and attractions managers give their top tips for marketing success, including maximizing visitor numbers from the holiday market
4.15pm Close of Conference & Departures
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019

Join the mailing list

To receive more information about our events which include The National Hotel Sales, Spa, Wedding Venue and Restaurant Marketing Conferences and keep up-to-date with the latest news, simply fill in the form provided and join our mailing list.  We promise not to bombard you with emails, and will never rent, sell or share your details with any third parties.  By joining you have opted in to receive this information.

Organised by:

The National Hotel Marketing Conference 2018

Principal Sponsors:

The National Hotel Marketing Conference 2018

Supporting partners:

The National Hotel Marketing Conference 2018
The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com