THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2025

DRAYTON MANOR THEME PARK & RESORT
THURSDAY 5th JUNE 2025

One Inspirational Day!

Conference Programme & Speakers

The 2025 National Attractions Marketing Conference will run from 10.00am (registration open from 9am) until 5.00pm on Thursday 5^th June at Drayton Manor Theme Park & Resort.

The National Attractions Marketing Conference is fully supported by numerous visitor attraction and tourism associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector.

Check out the great range of confirmed Speakers here.

Time	NAMC Conference Programme
9:00am	Conference Check-in at Drayton Manor Theme Park & Resort Coffee & Pastries
10:00am	Welcome to NAMC 2025: Innovate your Marketing! Martin Evans, Managing Director, The Tourism Business & Conference Organiser
10:10am	Putting Ai into Perspective Ian Miller, CEO, Crafted
10:30am	Marketing Nudges: Leveraging behavioural psychology to improve marketing performance Alex Caley, Head of Group Support Marketing, Continuum Attractions
10:50am	Navigating the future of visitor attractions: insights, innovation and action Anthony Rawlins, Entrepreneur & CEO, Navigate
11:10am	Panel & Presentations: Attractions Marketing: Unique Perspectives Paul Kelly, Chief Executive, BALPPA, the British Assn of Leisure Parks, Piers and Attractions Abby Cronje, Sales & Marketing Director, Drayton Manor Theme Park & Resort Ben Fry, Director & Chief Enchantment Officer, The Potion’s Cauldron & The Hole in Wand
11:40am	Morning Coffee & Networking
12:10pm	MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 Digital Advertising and the benchmarks we learnt from over 80 attractions Liz Dimes, Digital Marketing Director, Agility Marketing Laura Baxter, Head of Marketing, Blackgang Chine/Vectis Ventures SEMINAR 2 Five Fresh advertising channels attracting visitors today! Including: Ben Meakin, Head of Performance & Social, Linney
1:00pm	Lunch & Networking
2:00pm	Agencies versus Attractions – what you both need in the battle for a great relationship Kelly Molson, Director, Kelly Molson Consulting
2:20pm	10 Sectors, 10 Events: Innovative Ways We Saw Ticket Revenue Grow George Follett, Managing Director, TicketTailor
2.45pm	MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 Website Excellence and where are we heading in the Ai Age Neil Lewin, Managing Director, Semantic Jonathan Taylor, Senior Sales & Marketing Manager, Phantom Peak immersive attraction SEMINAR 2 Put your Visitor Attraction on the Silver Screen Luke Flynn, Estate Operations Manager & Filming Director, Old Royal Naval College, Greenwich Seren Welch, Director, SW Consulting / Screen Tourism expert
3:35pm	Afternoon Tea & Networking
4:00pm	Go where the public are: Whats App Marketing for Attractions Helen Nurse, Director, Capture 1
4:20pm	Award-Winning Video Marketing Nik Wyness, Head of Marketing & Engagement, The Tank Museum
4:40pm	Final Panel
5:00pm	Close of Conference & informal Drinks Reception

Delegate Rates

Full Paying Visitor Attraction Delegate:
Rate: £245 + VAT

Association Member rate (Visitor Attractions):
Rate: £195 + VAT

Supplier/Agency rate:
Rate: £295 + VAT

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