One Inspirational Day

Conference Programme & Speakers

The 2024 National Attractions Marketing Conference will run from 10.00am (registration open from 9am) until 4.45pm on Thursday 6^th June at Drayton Manor Theme Park & Resort.

The National Attractions Marketing Conference is fully supported by numerous attractions and tourism associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector.

The conference programme is from 10.00am to 4.45pm on Thursday 6^th June and will be released very soon.  Meanwhile, here’s just some of the subjects and speakers at this year’s NAMC:

• Ai for Attractions – potentially the biggest change for attractions marketers since the advent of the web: for content, CRM, pricing and so much more!
• CRM, connectivity and ticketing – systems, data, ticketing and third-party marketing
• Digital Advertising/Paid Media and Ai’s impact on it
• Future-scoping: Attractions Marketing into 2025 and beyond
• Market Insights for Growth and Positive Impact on your Attraction
• Niche Markets and how to access them
• PR and Branding/brand extension
• Social Media Marketing latest for attractions – Tik Tok, Gen Z and where the market’s heading
• State of the Market: Keynote Presentation by Bernard Donoghue, CEO of ALVA
• And much, much more….

Check out our growing list of speakers by clicking on Speakers and their Bios:

• Sarah Bagg, Director, ReWork Consulting (ex Tor Systems)
• Liz Dimes, Digital Marketing Director, Agility Marketing
• Bernard Donoghue OBE, CEO, ALVA
• Martin Evans, Managing Partner, The Tourism Business
• Samantha Fay, Chief Marketing Officer, Layered Reality (Elvis Evolution, Gunpowder Plot, War of the Worlds immersive experiences)
• Paul Kelly, Chief Executive, BALPPA
• Lucy Jarjoura, Sales & Marketing Director, Wake The Tiger, Bristol
• Neil Lewin, Managing Director, Semantic
• Abbi Ollive, Visitor Attraction Director, Castle Howard
• Anthony Rawlins, Chief Executive, Navigate (formerly Digital Visitor)
• Nikki Smith, Director, The Visitor Marketing Consultancy
• Catherine Warrilow, Director, The Plot (formerly Days Out and Day Out With The Kids)

Please note that the organisers reserve the right to amend the programme, venue or date should circumstances arise which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.

Visitor Attraction Delegates
£245 + VAT

Tourism Association Members (Visitor Attractions)
£195 + VAT

Agencies & Marketing Suppliers
£295 + VAT