THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2021

YORK RACECOURSE
THURSDAY 11TH MARCH 2021

The 2021 National Attractions Marketing Conference takes place at York Racecourse on Thursday 11th March between 10.00am and 4.15pm, and over 100 delegates are expected from visitor attractions across the UK.

There will be a wide range of innovative presentations and hundreds of tips for smarter marketing into “the ‘20s”, delivered by industry practitioners and marketing experts. Prices are £195 + vat per delegate, or £175 + vat for members of ALVA, BALPPA, the Tourism Society or TMI.  You can reserve your place here.

Time Event
9.00am Registration & Coffee in the Voltigeur Suite, York Racecourse
10.00am WELCOME TO NAMC 2020 : THE ROARING ‘TWENTIES – MARKETING MEANS BUSINESS!
Martin Evans, Managing Director, The Tourism Business & Conference Chairman
10.15am A PROPER ATTRACTION
James Brennan
, Head of Marketing & Sponsorship, York Racecourse
10.35am KEYNOTE PRESENTATION – KNOW YOUR CUSTOMER
Ian Miller
, Chief Executive, Crafted
11.00am NEW DIGITAL MARKETING TRENDS FOR ATTRACTIONS
Simon Jones
, Managing Director, Digital Visitor
11.20am AWARD-WINNING SOCIAL MEDIA MARKETING
Nicola Hyde, Marketing Manager, Cannon Hall Farm
11.40am Morning Coffee & Networking
12 noon MARKETING YOUR ATTRACTION – GAINING THE SUSTAINABILITY EDGE
Jon Young
, Research Director, BVA BDRC
12.20pm PACKAGING, PRICING & PROFIT
Nikki Gibso
n, Head of Local & Entertainment, Travelzoo
12.40pm AWARD-WINNING DIGITAL MARKETING
Lisa Leigh,
Head of Marketing, Royal Museums Greenwich
1.00pm Lunch & Networking
2.00pm THE 2021 NATIONAL ATTRACTIONS MARKETING SURVEY – GOING INTERACTIVE!
Nick How, Head of Tourism, Qa Research
2.30pm AUDIENCE DEVELOPMENT & CELEBRATING YOUR HERITAGE
Eve Crook, Senior Marketing & Communications Consultant, National Trust
2.50pm WINNING MORE HOLIDAY MARKET SHARE FOR YOUR ATTRACTION
Panel, including Kate McMullen, Senior Marketing Manager, English Heritage & Eve Crook, Senior Marketing Consultant, National Trust
3.10pm Afternoon Tea & Networking
3.30pm ADDING POWER TO YOUR MARKETING WITH THE RIGHT APP
Mark Locker
, Managing Director, Attractions.io
3.50pm NICHE MARKETS PANEL – TOP TIPS FOR VISITOR ATTRACTIONS
With Emily Hope, Visitor Services & Retail Team Leader, Beamish Museum, England’s 2019/2020 “Tourism Superstar” and other panel members
4.15pm Close of Conference & Departures
Free, optional 40-minute behind-the-scenes tour of York Racecourse with Head of Marketing James Brennan for those who can stay behind.  This tour will finish by 5pm.
Please note that the organisers reserve the right to amend the programme, venue or date should circumstances arise which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019
Attractions Marketing Conference 2019

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Organised by:

The National Hotel Marketing Conference 2018

Supporting partners:

The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Supporting partner:

The National Hotel Marketing Conference 2018

Principal Sponsors:

The National Hotel Marketing Conference 2018

Principal Sponsors:

The National Hotel Marketing Conference 2018

Sponsors:

The National Hotel Marketing Conference 2018

Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

REGISTER HERE