THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2024

DRAYTON MANOR THEME PARK & RESORT
THURSDAY 6th JUNE 2024

One Inspirational Day!

Conference Programme & Speakers

The 2024 National Attractions Marketing Conference ran from 10.00am (registration open from 9am) until 4.45pm on Thursday 6^th June at Drayton Manor Theme Park & Resort.

The National Attractions Marketing Conference is fully supported by numerous tourism and attractions associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector. All in all, a fantastic “injection of marketing adrenaline” for anyone working in visitor attraction marketing today!

Check out the speakers’ bios from the NAMC 2024 here.

Time	NAMC Conference Programme from 6th June 2024
09:00am	Registration & Coffee in the Tower Suite, Drayton Manor
10:00am	WELCOME TO NAMC 2024: MARKETING MEANS BUSINESS! Martin Evans, Managing Director, The Tourism Business & Conference Organiser
10:10am	MORNING KEYNOTE: FROM A GLOBAL MARKET TO YOUR OWN BACK YARD: WHAT IT MEANS TO BE A MARKETING SPECIALIST TODAY? Abbi Ollive, Visitor Attraction Director, Castle Howard
10:35am	MARKETING ON A SMALL BUDGET Josh Torlop, Marketing & PR Manager, Trentham Monkey Forest
10:55am	VISITOR ATTRACTION MARKETING – INSIGHTS FOR GROWTH & POSITIVE IMPACT Anthony Rawlins, Entrepreneur & CEO of Navigate
11:15am	TARGET MARKETING: TOURISTS VS LOCALS, IS IT THAT SIMPLE? With: Paul Kelly, Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions Laura Baxter, Head of Marketing, Blackgang Chine/Vectis Ventures~ Claire Packer, Head of Audiences & Communications, Black Country Living Museum
11:40am	Morning Coffee & Networking
12:10pm	MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 – ELVIS, AI, AND HOW TO AVOID AN AVERAGE MARKETING CAMPAIGN With… Catherine Warrilow, Director, The Plot Samantha L Fay, Chief Marketing Officer, Layered Reality SEMINAR 2 – STRATEGIC MARKETING FOR VISITOR ATTRACTIONS Including… Nikki Smith, Director, The Visitor Marketing Consultancy and Simon Jones, MD of Navigate and Neil Lewin, MD of Semantic
1:00pm	Lunch & Networking
2:00pm	AFTERNOON KEYNOTE: Bernard Donoghue OBE, CEO, ALVA, the Association of Leading Visitor Attractions
2:30pm	MARKETING SEMINARS Choose one of these two great attractions marketing seminars: SEMINAR 1 – MIND THE GAP: EMBRACING UNCHARTERED TERRITORY WITHIN THE ATTRACTIONS AND TICKETING INDUSTRY With… Sarah Bagg, Director, ReWork Consulting, and Lucy Jarjoura, Sales & Marketing Director, Wake The Tiger SEMINAR 2 – Ai FOR ATTRACTIONS: With… Neil Lewin, Managing Director, Semantic – “Supercharge your Marketing with Ai”, and Liz Dimes, Digital Marketing Director, Agility Marketing – “How Ai is impacting your Digital Advertising”
3:20pm	Afternoon Tea & Networking
3:50pm	BUILDING BRAND SUCCESS Lisa Leigh, Director of Marketing & Communications, English National Ballet, and former Head of Marketing for Royal Museums Greenwich
4:10pm	PANEL: MARKETING FUTURE-FORECASTING – 2025 & BEYOND Including: Mark Locker, Founder & CEO, Attractions.io Abbi Ollive, Visitor Attraction Director, Castle Howard Lisa Leigh, Director Marketing & Comms, English National Ballet
4:40pm	Close of Conference & informal Drinks Reception

Please note that the organisers reserve the right to amend the programme, venue or date should circumstances arise which are beyond their control, and are not responsible for any loss or damage as a result of such amendments.

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