Speakers

Speakersneil22019-01-31T09:08:47+00:00

THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2021

YORK RACECOURSE
THURSDAY 11TH MARCH 2021

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James Brennan

York Racecourse

Eve Crook

National Trust

Nikki Gibson

Head of Local & ENTMT, Travelzoo

Emily Hope

Beamish Museum

Nick How

Head of Tourism, QA Research

Nicola Hyde

Marketing Mngr, Cannon Hall Farm

Simon Jones

Managing Director, Digital Visitor

Lisa Leigh

Royal Museums Greenwich

Mark Locker

Founder & CEO, Attractions.io

Kate McMullen

Senior Mktg Mngr, English Heritage

Ian Miller

Chief Executive, Crafted

Jon Young

Research Director, BVA-BDRC

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

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Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Please note re-arranged date Thursday 11th March 2021

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York Racecourse

James Brennan

Head of Marketing & Sponsorship, York Racecourse

James has been at York Racecourse since November 1998 and so has been involved in transfer of both Royal Ascot and the St Leger to York. In this time the track has also opened a £20 million grandstand, redeveloped the Northern End to popular and critical acclaim and launched Sunday racing, music showcase days and brought evening racing back to the venue. The latest project has seen Sky Bet partner with the track to stage the richest flat handicap in Europe, the £1m Sky Bet Ebor, first run in August 2019

A team of three, including James, are responsible for the marketing, sales, PR, social media and customer experience at York. Also host to the Tour de France, Olympic Torch and many Christmas Parties, an independent survey by Sheffield Hallam University concluded that York racecourse was worth £58m each year to the York economy. An Oxford history graduate and resident of North Yorkshire since 1992, James lives in the village of Whixley. A golfer who cites putting as his handicap, James spends whatever leisure time is left after racing in enjoying the beaches and hostelries of Filey on the Yorkshire coast and Portstewart on the County Derry coast.

National Trust

Eve Crook

Senior Marketing Consultant, National Trust

With 20 years’ experience in culture and tourism (15 in senior roles), Eve is qualified in marketing and International Tourism Management. She has worked at leadership and board level in destination and attractions marketing as well as arts including a live and digital arts agency, International Short Film Festival and as Marketing and Sales Director for Hull Truck Theatre Company for several years.

An experienced strategist and brand manager, Eve has also delivered audience research and development as an independent consultant. She loves nature, culture and history, and found her home with the National Trust in 2008. Eve now works as a Senior Consultant for the Trust in the North of England, leading a team of specialists advising on all areas of marketing across a broad range of sites, campaigns and issues.

Head of Local & ENTMT, Travelzoo

Nikki Gibson

Head of Local & Entertainment, Travelzoo

Nicola heads up Travelzoo’s Local Deals business, and for the last nine years has focused on partnering with UK hotels, spas, restaurants and attractions to grow annual visitor numbers. With over 4.4 million members in the UK, and 28 million globally, Travelzoo has specialised in providing exclusive experiences for twenty years and has been voted the UK’s top travel and entertainment deal provider at the British Travel Awards every year since 2011.

Travelzoo currently works with more than 2,000 companies from around the world and has Deal Experts located in 25 offices across 11 countries. The Travelzoo Top 20® is the definitive list of the week’s best travel and entertainment deals, which inspires millions of members each Wednesday morning when it arrives in their inbox. Travelzoo’s mission is to encourage people to do more with their time and live life to the full!

Beamish Museum

Emily Hope

Visitor Welcome & Retail Team Leader, Beamish Museum

Emily is currently VisitEngland’s “Tourism Superstar”, having beaten off stiff competition from across the country to win accolade some months ago. She manages the visitor welcome and the retail (gift shop) team at Beamish, one of the UK’s leading living history attractions.

Head of Tourism, QA Research

Nick How

Head of Tourism, QA Research

Nick heads Qa’s leisure and tourism research team based in York. He has 18 years of practical experience in conducting current and potential visitor research on behalf of museums, attractions, destinations, events & festivals and tourism organisations.

Recent projects include large scale visitor and potential visitor surveys, segmentation projects, branding and perception studies, creative and product testing, campaign and project evaluation studies; using a whole range of quantitative and qualitative techniques, along with advanced analytical techniques provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.

Marketing Mngr, Cannon Hall Farm

Nicola Hyde

Marketing Manager, Cannon Hall Farm

Nicola is responsible for marketing the award-winning tourism attraction, Cannon Hall Farm. Her roles and responsibilities include organising a full event programme for the farm attraction – recently voted the UK’s Best Farm Attraction and also having the Best Digital Presence at the National Farm Attraction Network’s 2020 Awards.

Nicky develops new event concepts as well as coming up with creative ideas on how to market the business. A former journalist and News Editor, she has recently liaised with TV Producers for the farm’s role on Channel Five’s “Springtime on the Farm”.

Managing Director, Digital Visitor

Simon Jones

Managing Director, Digital Visitor

Simon helped found Digital Visitor. His background is unique, with a combination of visitor attraction expertise and digital marketing experience. Simon has spent 15 years working directly for visitor attractions and over 13 years agency side. In his 8 years for Merlin Entertainments, he oversaw the Sea Life and Dungeons brands across eight countries.

Following Merlin, Simon worked in the science centre world for At-Bristol (now We the Curious) and operating IMAX Cinemas. He has a unique understanding of the issues and challenges faced by tourism organisations, including the need to maximise budgets and be able to demonstrate results from activity.

Royal Museums Greenwich

Lisa Leigh

Head of Marketing, Royal Museums Greenwich

Lisa is Head of Marketing at RMG, where she leads an integrated team to drive reach, revenue, reputation and audience engagement for the organisation. She has over 15 years’ experience of marketing within the cultural sector, working across audience insight, segmentation, brand, campaigns, CRM and digital engagement. She has previously worked for a range of organisations including as culture marketing lead for the GLA and Mayor of London and as Head of Marketing for English National Opera.

Founder & CEO, Attractions.io

Mark Locker

Founder & Chief Executive, Attractions.io

Mark is a visitor attraction and technology expert with a passion for business. He worked for one of the UK’s most popular theme parks from an early age and now helps attractions to delight their guests and deliver business results using smart technology. He has a wealth of knowledge and experience which he is passionate about sharing with other industry professionals.

Senior Mktg Mngr, English Heritage

Kate McMullen

Senior Marketing Manager, English Heritage

Kate is Senior Marketing Manager for the North, Midlands and East for English Heritage, and has a wide range of experience in marketing and management in the travel, tourism and leisure industry. Since March 2018, she has led the Visitor Marketing team in her role, promoting EH sites including the UNESCO World Heritage Site of Hadrian’s Wall, Whitby Abbey, Kenilworth Castle and Audley End to visitors and EH members.

Kate is a former Head of Visit York, and has also spent four years in a marketing role at Superbreak, the UK’s then leading short breaks company. She is experienced in insight led strategy, budgeting, product development and putting the visitor at the heart of the business.

Chief Executive, Crafted

Ian Miller

Chief Executive, Crafted

Ian has now been agency side for ten years and is very happy to be a self-confessed geek, focusing on marrying the creative marketing ideas that gain exposure and coverage with Analytics, CRO and UX projects to maximise trackable returns. Ian is a regular speaker on a range of topics within online marketing for industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), Institute of Directors (IoD), as well as regularly presenting at Brighton SEO and PPC Masters. As Crafted’s CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 50 staff across all functions from technical development solutions, UX and enterprise design challenges and international-scale search marketing campaigns.

Research Director, BVA-BDRC

Jon Young

Research Director, BVA-BDRC

Jon has worked in BVA BDRC’s Culture and Leisure team for over 10 years. In that time he has specialised in visitor research, audience segmentations, pricing analysis and marketing evaluations for a number of the UK’s leading visitor attractions.

He is the author of BVA BDRC’s annual Holiday Trends report and directs marketing evaluation projects for Visit Wales and VisitScotland. In his spare time Jon is vainly trying to learn Polish and co-organises an adventure run on the Gower peninsula.