Speakers

Speakersneil22019-01-31T09:08:47+01:00

THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2019

DRAYTON MANOR – STAFFORDSHIRE
THURSDAY 7TH MARCH 2019

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George Bryan Jr

Company Director, Drayton Manor

Stephanie Duncan

Head of Mktg & PR, Blenheim

Weddings Venue Marketing Conference

Martin Evans

MD, The Tourism Business

Andy Headington

Chief Executive, Adido

Alexa Hickling

Director of Sales & Mktg

Nick How

Head of Tourism, Qa Research

Ian Miller

Chief Executive, Crafted

Jules Ozbek

Head of Mktg, Continuum

Anthony Rawlins

Managing Director, Digital Visitor

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

Attractions Marketing Conference 2019

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Tel: 0770 291 2938 | Email: conference@thetourismbusiness.com

Company Director, Drayton Manor

George Bryan Jr

Company Director, Drayton Manor

George is the Grandson of the founder of Drayton Manor Park and is also named after his Grandfather, George Bryan Snr. Having worked within the family owned company for over 25 years, George is now on the Board of Directors and has recently launched his own Family Business Consultancy.

Head of Mktg & PR, Blenheim

Stephanie Duncan

Head of Marketing & PR, Blenheim Palace

Stephanie has been in Marketing and Communications for over 15 years. During that time she has achieved various qualifications whilst working in a number of sectors that include F1, automotive and charity, before coming to Blenheim and being in this role for the last 5 years. Since working at Blenheim, Stephanie has reviewed and evolved all areas of the marketing strategy and delivery, which has seen a number of successes across the business. She also sits on the Leadership team who together drive their aim to generate success through a diverse range of business entities, whilst also looking to be the lifeblood of the local economy, to enhance the lives of the people of Oxfordshire, and to share this magnificent Palace and to conserve and protect it for future generations.

MD, The Tourism Business

Martin Evans

Managing Director, The Tourism Business

Martin has worked in marketing consultancy with a wide range of visitor attractions since 1997. Prior to launching the York-based consultancy The Tourism Business, Martin’s career included positions as Marketing Director at Yorkshire Tourist Board (where he worked with over 400 visitor attractions) and Head of Marketing at Consort Hotels Group.

As a marketing consultancy, The Tourism Business has built up an impressive public and private sector client list, comprising over 150 of the UK’s leading destinations, attractions, hotels and leisure companies. Clients in the attractions sector have included Beamish Museum, the Black Country Living Museum, the British Council, Heritage Trust for the North West, the National Forest, Scarborough Museums and The Attractions of Snowdonia.

Chief Executive, Adido

Andy Headington

Chief Executive, Adido

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most speciﬁc areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.
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Adido are experts in the travel and tourism sector and have in-house marketing experts who have held senior posts client-side with large Travel Brands including P&O, Royal Caribbean International and Small Luxury Hotels of the World. Andy is also a proud member of ITT (Institute of Travel & Tourism), Chair for the Digital South group, Business South and is also on the great Board of Silicon South.

Director of Sales & Mktg

Alexa Hickling

Director of Sales and Marketing, Drayton Manor

Alexa has over 15 years’ experience within the Leisure and Tourism industry having spent over 10 years in football marketing at Birmingham City Football Club and Leeds united Football Club and is now entering her fifth year at Drayton Manor Park. Alexa is currently responsible for the sales, marketing and customer service strategy across the whole resort.

Head of Tourism, Qa Research

Nick How

Head of Tourism, Qa Research

Nick heads Qa’s leisure and tourism research team based in York. He has 18 years of practical experience in conducting current and potential visitor research on behalf of museums, attractions, destinations, events & festivals and tourism organisations.

Recent projects include large scale visitor surveys, segmentation projects, branding and perception studies, creative and product testing, campaign and project evaluation studies; using a whole range of quantitative and qualitative techniques, along with advanced analytical techniques provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.

Chief Executive, Crafted

Ian Miller

Chief Executive, Crafted

Ian has now been agency side for nearly ten years and is very happy to be a self-confessed geek, focusing on marrying the creative marketing ideas that gain exposure and coverage with Analytics, CRO and UX projects to maximise trackable returns. Ian is a regular speaker on a range of topics within online marketing for industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), Institute of Directors (IoD), as well as regularly presenting at Brighton SEO and PPC Masters. As Crafted’s CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 50 staff across all functions from technical development solutions, UX and enterprise design challenges and international-scale search marketing campaigns.

Head of Mktg, Continuum

Jules Ozbek

Head of Marketing, Continuum Attractions

Jules has spent the last 15 years’ building strong marketing communities in the cultural and leisure sector and currently leads a dynamic team of marketers at Continuum Attractions. A proud Northerner, she holds a 1^st Class hons Degree in Economics from Newcastle (but definitely didn’t want to work in finance!) and Master’s degree in Cultural Management – she is a commercial head on creative shoulders.

Innovative with boundless energy, Jules is known for pushing the boundaries and taking risks. She thrives on a challenge and has a passion for communicating in imaginative ways whilst using science to prove the case for great creative campaigns. When not at her desk she can be found performing a downward dog (she’s a qualified yoga teacher) or taking her upward dog, Ruby, for a nice long walk.

Jules has spent the last 15 years’ building strong marketing communities in the cultural and leisure sector and currently leads a dynamic team of marketers at Continuum Attractions. A proud Northerner, she holds a 1^st Class hons Degree in Economics from Newcastle (but definitely didn’t want to work in finance!) and Master’s degree in Cultural Management – she is a commercial head on creative shoulders.

Innovative with boundless energy, Jules is known for pushing the boundaries and taking risks. She thrives on a challenge and has a passion for communicating in imaginative ways whilst using science to prove the case for great creative campaigns. When not at her desk she can be found performing a downward dog (she’s a qualified yoga teacher) or taking her upward dog, Ruby, for a nice long walk.

Managing Director, Digital Visitor

Anthony Rawlins

Managing Director, Digital Visitor

Anthony Rawlins is the founder and Managing Director of Digital Visitor and has over 15 years experience in crafting digital and media strategies. He has worked with businesses across the tourism industry, including UK and international DMO’s, global travel companies and attractions. At Digital Visitor, Anthony is responsible for service innovation and works alongside the agencies biggest clients to shape their strategies and to target hard-to-reach audiences.

Anthony speaks at major industry events across the world, sharing his insights and providing thought leadership content. His personal passion is communicating the UK ’s travel offering to the ‘EasyJet generation’, many of whom have travelled the world but have never explored the UK.