THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026

ONLINE ON 03-JUN-2026

Laura Baxter

Founder, YourCMO

Liz Dimes

MD, Agility Marketing

Bernard Donoghue

CEO, ALVA

James Hobbs

CTO, Aer Studios

Danielle Nicholls

Senior Content Manager

Tom Sanderson

Director, The School Trip

Rachel Wood

Marketing Mgr, DCLT

Nik Wyness

Director of Marketing and Engagement, Tank Museum

Christina Lister

Marketing Consultant

Picture of a microphone ready to be used at a conference

Call for Speakers

Do you have an idea for an amazing seminar which is a deep dive into a particular attractions niche, or marketing specialism? Then propose your talk using our Call for Speakers form.

We’re particularly interested in hearing from attraction-side marketers, under represented groups and early career marketers.

Submit your talk

Organisers

Media Partners

Tel: 07796463728 | Email: conferences@wearestq.com

Laura Baxter

Founder, Your CMO and Director, Visit Isle of Wight

A storyteller that creates unforgettable experiences for customers AND achieves commercial success for businesses. Alway ambitious in ideas, and passionate about the impact of storytelling within marketing. Narrative led writer that evokes emotions for conversion. Having found my groove in the leisure industry, specifically visitor attractions and themed experiences, I have found a place where my imagination can be used to it fullest, both in artistic campaigns, and innovate strategy. An Essex girl now living the island life on the beautiful Isle of Wight, and it is my pleasure and privilege to be working for the UK’s oldest theme park, Blackgang Chine.

Liz Dimes

Managing Director, Agility Marketing

Liz is the Managing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry.

Liz is excited about new technology and dedicated to staying ahead of the curve; leveraging emerging technologies to maximise digital performance. With a proven track record of driving footfall and revenue growth, Liz has unparalleled expertise, that ensures her clients stay out in front.

Bernard Donoghue

CEO, Association of Leading Visitor Attractions

A creative, successful communicator, policy analyst, lobbyist and strategist now working at national CEO level representing the UK’s most iconic and important cultural, heritage, artistic and tourism organisations. Over 35 years board experience (chair, director and trustee) of some of the UK’s best known and well regarded NGO’s; senior executive experience across a range of organisations including central government, government agencies, EU and UN political institutions and charities.

His passions are culture, theatre, museums and galleries, heritage, conservation and nature, social justice and anti-discrimination, the power of culture and tourism to transform lives and economies, philanthropy and art. In 2020 and 2021 he was named by Blooloop as one of the world’s 50 most influential people in museums, and in July 2021 won the public vote for the COVID Special Recognition Award from the UK Museums and Heritage Awards for his service to, and leadership of the museums and heritage sector in the UK during the pandemic. He was awarded an OBE in the 2022 Birthday Honours for “services to tourism and to culture”.

James Hobbs

CTO, Aer Studios

I am a digital leader with a track record of building great teams and delivering high-value projects for a range of different industries. I have a software engineering background with knowledge including cloud, performance, operations and security. I am a certified developer for a range of platforms, an Umbraco MVP, and a Certified ScrumMaster. I have many years experience dealing with high traffic, global e-commerce platforms from an engineering and operational point of view whilst working client-side. Agency-side, I’ve worked with clients including the BBC, Honda, the Ministry of Defence, Dogs Trust, Bristol Airport, the Royal Navy and others on a diverse range of technology areas including web, e-commerce, apps, IoT and more.

Rachel Wood

Destination Marketing Manager, Doncaster Culture and Leisure Trust

As Destination Marketing Manager at Doncaster Culture and Leisure Trust (DCLT), I lead the strategic marketing and campaign development for an exciting portfolio of destinations: Doncaster Dome, The Leopard, Hatfield Outdoor Activity Centre & Campsite, The Old Brewhouse, and Crookhill Park Golf Course. My journey with DCLT began in 2019, where I served as Marketing Manager during one of the most challenging periods for the industry—throughout the COVID-19 pandemic. I’m incredibly proud to have returned in 2025 to once again be part of an organisation that’s so integral to Doncaster’s cultural, leisure and entertainment landscape. Since rejoining, I’ve hit the ground running—driving impactful campaigns, re-energising brand presence across my venues, and laying the groundwork for some ambitious future plans. I’m passionate about creating meaningful experiences that connect communities, boost local tourism, and showcase everything that Doncaster has to offer. There’s a real sense of pride in being part of something that brings people together—and I’m excited for what’s still to come.

Nik Wyness

Director of Marketing and Egagement, The Tank Museum

Nik has pioneered a groundbreaking income diversification strategy for a not-for-profit regimental museum, which now generates 25% of its total turnover online from non-visitors. To overcome the limitations to audience growth imposed by its rural location, Nik used the power of social media to take the museum to the audience. And in doing so, he connected it with a global online community of subject enthusiasts, from which it generated over £2m last year.

Central to this success is The Tank Museum’s industry leading YouTube presence. With over 400m views and 1.2m subscribers, it is one of the biggest museum channels in the world. The nurturing of its online audiences into “fans” allowed The Tank Museum to grow its e-commerce turnover from £190,000 in 2019 to £1.2m in 2020 during the pandemic – with growth continuing since.

Christina Lister

Marketing and Audience Development Consultant

I’m a marketing and audience development consultant, trainer, facilitator and author of the book Marketing Strategy for Museums. My experience and passion are about understanding, connecting with, attracting, and retaining audiences.

I create marketing and audience development strategies, undertake audience and non-user research and consultation, deliver training and facilitate workshops, specialising in cultural and heritage organisations.

My 23 years’ experience spans agency, in-house and consultancy roles for a range of organisations including Jane Austen’s House, London Museum, the Science Museum Group, The Exhibitions Group, Art Fund, Museums Galleries Scotland, the Arts Marketing Association, the Association of Independent Museums, the Museum of East Dorset and Norwich Historic Churches Trust.

I’m also a proud Trustee of Kids in Museums and a high school governor.