Chief Executive, Crafted

Ian has now been agency side for ten years and is very happy to be a self-confessed geek, focusing on marrying the creative marketing ideas that gain exposure and coverage with Analytics, CRO and UX projects to maximise trackable returns.  Ian is a regular speaker on a range of topics within online marketing for industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), Institute of Directors (IoD), as well as regularly presenting at Brighton SEO and PPC Masters.   As Crafted’s CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 50 staff across all functions from technical development solutions, UX and enterprise design challenges and international-scale search marketing campaigns.