Managing Director, Semantic

Neil is the owner of Semantic, an award-winning agency that brings attraction, leisure and tourism brands to life online. They help attractions grow, build awareness and drive revenue through bespoke websites, strategic support and their new LOOP platform.

Neil’s career has seen him help leading attraction brands in the UK and around the world, including Merlin Entertainments, The Dungeons, Yorkshire Wildlife Park, The National Space Centre, Twycross Zoo and Crystal Maze.

In addition to bespoke websites, the team has combined 25+ years’ of experience into their LOOP platform for attractions.  It’s a way to get an optimised website launched in record time and keep it up-to-date with best practices and new features, all within one simple subscription package.

This platform has helped build up Semantic’s expertise and reputation within the sector and means that they can help more attractions meet their potential and deliver a great guest experience online.  It puts Semantic in a great position to take advantage of the latest technology, cloud systems and AI tools as the LOOP platform continues to develop.

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