Photo of two young children in a museum pointing at an exhibit

We’re bringing the conversation north of the border. Following the success of the National Attractions Marketing Conference, we’re delighted to announce a brand-new event dedicated to Scotland’s visitor attractions, museums, and themed entertainment sector.

Hosted by Gordon Morrison, the Scottish Attractions Marketing Conference will bring together marketers, leaders, and innovators from across the sector for a day of practical insight, fresh thinking, and genuine connection. Whether you run a national museum, a heritage site, a theme park, or a visitor centre, you’ll find ideas you can take back and put to work.

Taking place in November 2026 — with the venue, in either Edinburgh or Glasgow, to be confirmed shortly — this is your opportunity to be part of the first dedicated marketing conference for Scotland’s attractions community.

Full programme, speakers, and booking details will be announced soon. Watch this space.