THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026
ONLINE ON 03-JUN-2026
Seminar – Five key
audience trends and what they mean for museum marketing
Wed, Jun 3, 2026 1:45 PM – 2:30 PM BST
What are the broader museum audience trends we’re seeing across the country? What are audiences prioritising and valuing, and what’s impacting their decision-making? This seminar will answer these questions and identify their implications and opportunities for marketing. Christina will draw on research and extensive practical experience and highlight case studies and examples from museums of different sizes and budgets around visitors, events, membership and more.
Christina Lister
Marketing and Audience Development Consultant
I’m a marketing and audience development consultant, trainer, facilitator and author of the book Marketing Strategy for Museums. My experience and passion are about understanding, connecting with, attracting, and retaining audiences.
I create marketing and audience development strategies, undertake audience and non-user research and consultation, deliver training and facilitate workshops, specialising in cultural and heritage organisations. Save
My 23 years’ experience spans agency, in-house and consultancy roles for a range of organisations including Jane Austen’s House, London Museum, the Science Museum Group, The Exhibitions Group, Art Fund, Museums Galleries Scotland, the Arts Marketing Association, the Association of Independent Museums, the Museum of East Dorset and Norwich Historic Churches Trust.
I’m also a proud Trustee of Kids in Museums and a high school governor.
Delegate Rates
Attraction Delegates: £60 (inc VAT) Early bird: £30 (inc VAT)
Agency & Supplier Delegates: £120 (inc VAT) Early bird: £60 (inc VAT)
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