Marketing and Audience Development Consultant

I’m a marketing and audience development consultant, trainer, facilitator and author of the book Marketing Strategy for Museums. My experience and passion are about understanding, connecting with, attracting, and retaining audiences.

I create marketing and audience development strategies, undertake audience and non-user research and consultation, deliver training and facilitate workshops, specialising in cultural and heritage organisations.

My 23 years’ experience spans agency, in-house and consultancy roles for a range of organisations including Jane Austen’s House, London Museum, the Science Museum Group, The Exhibitions Group, Art Fund, Museums Galleries Scotland, the Arts Marketing Association, the Association of Independent Museums, the Museum of East Dorset and Norwich Historic Churches Trust.

I’m also a proud Trustee of Kids in Museums and a high school governor.