Seminar – Five key
audience trends and what they mean for museum marketing

Wed, Jun 3, 2026 1:45 PM – 2:30 PM BST

What are the broader museum audience trends we’re seeing across the country? What are audiences prioritising and valuing, and what’s impacting their decision-making? This seminar will answer these questions and identify their implications and opportunities for marketing. Christina will draw on research and extensive practical experience and highlight case studies and examples from museums of different sizes and budgets around visitors, events, membership and more.

If you’d like to watch Christina’s talk, then head over to Zoom to catch up on demand.

Christina Lister
Marketing and Audience Development Consultant

I’m a marketing and audience development consultant, trainer, facilitator and author of the book Marketing Strategy for Museums. My experience and passion are about understanding, connecting with, attracting, and retaining audiences.

I create marketing and audience development strategies, undertake audience and non-user research and consultation, deliver training and facilitate workshops, specialising in cultural and heritage organisations.

Read more about Christina Lister.