Plenary Session: Halo versus Hero Content

Wed, Jun 3, 2026 10:00AM – 10:45AM BST

In this session, our speaker, Danielle Nichols, Senior Content Manager at Merlin Entertainments will talk about how to take your hero content and produce mass halo content to be used across all marketing channels with ease.

Danielle Nicholls
Senior Content Manager
Merlin Entertainments

🎢 Creative content specialist with extensive experience in the visitor attractions industry.
✨ Expert in producing high-impact content, integrating IP, launching new experiences, and sparking consumer connection through compelling storytelling.

Read more about Danielle

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