THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026

ONLINE ON 03-JUN-2026

Seminar – Increase your direct teacher engagement

Wed, Jun 3, 2026 12:00 PM – 1:00 PM BST

School trips are a core audience for many attractions, however, many attractions don’t properly engage with schools. Leaving many sales and growth on the table.

In this seminar we’ll talk about how to speak, engage and sell directly with more teachers. I’ve worked with hundreds of attractions, museums, galleries, theatres and other school trip destinations across the country to increase their reach and sales with schools. Together we’ll explore what actually drives engagement. And, importantly, what doesn’t. You’ll learn what your team can do to optimise what you do, helping you sell more school trips and encourage long term relationships with teachers to drive long term growth.

Tom Sanderson
Founder,
The School Trip

Founder of The School Trip – a new teacher hub that takes the faff out of planning school trips! We work with theatres, museums, galleries and attractions, all across the country, to help them share their educational offering, workshops and resources. We’re here to help – get in touch to find out more and to start sharing your offering on the site for free!

Delegate Rates

Attraction Delegates: £60 (inc VAT) Early bird: £30 (inc VAT)

Agency & Supplier Delegates: £120 (inc VAT) Early bird: £60 (inc VAT)