Wed, Jun 3, 2026 09:40 AM – 10:00 AM BST

Bernard Donoghue OBE, one of the most authoritative and well spoken voices in the UK visitor economy, opens our conference with an unmissable sector-wide perspective. As Director of ALVA — whose over 300 members collectively welcome over 157 million visits annually— Bernard brings unrivalled insight into the trends, pressures and opportunities shaping attractions right now, from shifting visitor behaviours in a cost-of-living era to the fragile but resilient recovery still unfolding post-pandemic. Backed by fresh public sentiment data, his keynote will set the context for everything that follows — and if Bernard’s track record is anything to go by, he won’t shy away from telling it like it is.

If you’d like to watch Bernard’s Keynote then head over to Zoom to catch up on Demand.

Bernard Donoghue

CEO
Association of Leading Visitor Attractions

A creative, successful communicator, policy analyst, lobbyist and strategist now working at national CEO level representing the UK’s most iconic and important cultural, heritage, artistic and tourism organisations.

Read more about Bernard Donoghue.

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