THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026
ONLINE ON 03-JUN-2026
Plenary Session – Getting the Most out of your DMO
Wed, Jun 3, 2026 1:45 PM – 2:30 PM BST
Working collaboratively with your local DMO and how important that partnership can be, especially if you’re in a destination. I’ve been on the board of Visit Isle of Wight for 6 months now and am working far more productively with them now we are fully engaged, and can share practical tips and tricks on managiog that relationship….and making budget go further!
Laura Baxter
Founder, YourCMO
Director, Visit Isle of Wight
A storyteller that creates unforgettable experiences for customers AND achieves commercial success for businesses. Alway ambitious in ideas, and passionate about the impact of storytelling within marketing. Narrative led writer that evokes emotions for conversion. Having found my groove in the leisure industry, specifically visitor attractions and themed experiences, I have found a place where my imagination can be used to it fullest, both in artistic campaigns, and innovate strategy. An Essex girl now living the island life on the beautiful Isle of Wight, and it is my pleasure and privilege to be working for the UK’s oldest theme park, Blackgang Chine.
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