THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026

ONLINE ON 03-JUN-2026

One Inspirational Day!

Conference Programme & Speakers

The 2026 National Attractions Marketing Conference will run from 09:30am until 5:00pm on Wednesday 3^rd June online using Zoom Events.

The National Attractions Marketing Conference is fully supported by numerous visitor attraction and tourism associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector.

Check out the great range of confirmed Speakers here.

Time	NAMC Conference Programme
9:30am	Welcome and Introductions from your host, Kelly Molson
09:40am	Conference Keynote, Bernard Donoghue, CEO, ALVA
10:00am	Halo versus Hero Content, Danielle Nichols, Senior Content Manager, Merlin Entertainments
11:00am	The Big Reveal. Are Your Digital Ads Underperforming? Liz Dimes, MD, Agility Marketing
11:45am	Marketing Seminars Choose one of these great attractions marketing seminars: Hands on Guide to Digital Sustainability, James Hobbs, CTO Aer Studios Increase your Direct Teacher Engagement, Tom Sanderson, Director, The School Trip WhatsApp Channels for Attractions, Rachel Wood, Destination Marketing Manager, Doncaster Culture and Leisure Trust
12:30pm	Lunch Break
1:15pm	Afternoon Keynote
1:45pm	Marketing Seminars Choose one of these great attractions marketing seminars: Five key audience trends and what they mean for museum marketing, Christina Lister, Marketing and Audience Development Consultant
2:30pm	Getting the Best from your DMO Laura Baxter, Director Visit Isle of Wight
3:30pm	Table Talks Our table talks are intended to be small group conversations about a key marketing concept. Hosted by a facilitator, they are purposefully interactive. Our facilitators will identify a subject, and a few key questions, and then hand the microphone to the table to chat about their experiences. Come along to a table talk to share your knowledge, or find out more about a subject you’re not familiar with.
4:00pm	Measuring What Matters? Investment & Accountability in 2026 Nik Wyness, Director of Marketing and Engagement, The Tank Museum
5:00pm	Conference Close