THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026
ONLINE ON 03-JUN-2026
Plenary Session: Measuring What Matters? Investment & Accountability in 2026
Wed, Jun 3, 2026 16:00AM – 16:45AM BST
Marketing leaders across visitor attractions are under growing pressure to demonstrate clear returns on every pound we spend. So, because I’m one of them myself, I decided to do a little research into how others are dealing with it…
This session will share findings from a peer survey exploring:
- How ROI, performance and impact is being measured, reported, and used by our peers and judged by our seniors
- How those measures – and the process of reporting – is influencing marketing decisions
- And how we feel about it…
You can contribute now by participating in this anonymous survey. It will take you around 10 minutes to complete – but you’re welcome to spend a little extra time sharing your thoughts on marketing investment & accountability in our sector.
Nik Wyness
Director of Marketing and Engagement
The Tank Museum
Reach, Revenue & Reputation | Strategic Marketing, Communications & Audience development, leveraging the Creator Economy in the Heritage & Not For Profit sector.
Delegate Rates
Attraction Delegates: £60 (inc VAT) Early bird: £30 (inc VAT)
Agency & Supplier Delegates: £120 (inc VAT) Early bird: £60 (inc VAT)
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