FAQs

NAMC is the UK’s dedicated conference for marketing professionals working in and around visitor attractions. It brings together marketers from heritage sites, theme parks, museums, galleries, zoos, gardens and leisure venues for a full day of keynotes, seminars and interactive sessions.

The 2026 conference takes place entirely online on Wednesday 3 June, hosted via Zoom Events.

The day runs from 9:30am to 5:00pm (BST). Full programme details are available at attractionsmarketing.co.uk/programme.

NAMC is for anyone who works in marketing visitor attractions — whether you’re a marketing manager, digital lead, communications officer, content creator, CEO or agency professional working with the sector. Both attraction-side and agency/supplier delegates are welcome.

Register at the NAMC booking page. Tickets are £60 inc VAT for attraction delegates and £120 inc VAT for agency and supplier delegates.

Of course. You can email us at conferences@wearestq.com or call us on +44 (0) 1420 551270. We’re happy to answer any questions ahead of the day.

Your ticket gives you access to the full day’s programme, which includes:

• Morning keynote from Bernard Donoghue OBE, CEO of ALVA
• Plenary sessions throughout the day (Danielle Nicholls, Liz Dimes, Simon Jones, Neil Lewin, Laura Baxter, Nik Wyness)
• Two rounds of Marketing Seminars (you choose one per round)
• Table Talks in the afternoon (you choose one)
• Access to all session recordings after the event
• Speaker notes shared after the conference

Marketing Seminars are smaller, more focused breakout sessions that run in parallel. You choose one seminar per round to attend live.

Round 1 (11:30am):

• Hands-on Guide to Digital Sustainability — James Hobbs, CTO, Aer Studios
• Increase Your Direct Teacher Engagement — Tom Sanderson, Director, The School Trip
• WhatsApp Channels for Attractions — Rachel Wood, Destination Marketing Manager, Doncaster Culture and Leisure Trust

Round 2 (2:00pm):

• Five Key Audience Trends and What They Mean for Museum Marketing — Christina Lister, Marketing and Audience Development Consultant
• The Space In Between — Sandra Lynes Timbrell (St Paul’s Cathedral), Spencer Clark (ATS) and Bala McAlinn (Complete Works)

Don’t worry if you can’t choose — all sessions are recorded and made available after the event.

Table Talks are small-group conversations hosted by a facilitator around a specific marketing topic. They run from 3:45pm and are designed to be genuinely interactive. Come ready to share your experiences and opinions.

2026 Table Talk options:

• The Gamification of Marketing — Tom Perry, Group Digital Marketing Manager, Continuum Attractions
• Invisible Ads: The Rise of Organic Advertising — Lawrence Roland, Group Graphic Designer, Continuum Attractions
• Navigating and Optimising Brand Social Media Channels — Lizzie Orwin, Marketing Officer, Castle Howard
• Q&A: The Big Reveal (Are Your Digital Ads Underperforming?) — Liz Dimes, MD, Agility Marketing
• Q&A: The Space In Between — Spencer Clark, MD, ATS (live)

The main stage plenary sessions do not include live Q&A — our speakers have a lot of ground to cover and we want to make sure you get the full session. However, two speakers are hosting dedicated Q&A sessions during Table Talks: Liz Dimes (following The Big Reveal) and Spencer Clark (following The Space In Between). Come prepared with your questions.

Seminars and Table Talks are fully interactive — you are actively encouraged to put your hand up and join the conversation.

Yes — the full schedule and speaker information is at attractionsmarketing.co.uk/programme.

NAMC 2026 is hosted on Zoom Events. After registering, you will receive a confirmation email with a link to the Event Lobby — this is your hub for the whole day. Keep the lobby open in your browser throughout the event.

On the day, simply click your joining link and you’ll be taken straight to the lobby. Sessions start at 9:30am BST — we recommend joining a few minutes early to get settled.

You will need the Zoom desktop app (or the Zoom web client) to attend. If you don’t already have Zoom, you can download it free at zoom.us/download. We recommend using the desktop app for the best experience.

The Event Lobby is the central hub for Zoom Events — it’s a page in your browser (separate from the Zoom session itself) where you can see the full agenda, browse speakers and navigate between sessions. Keep the lobby tab open in your browser throughout the day — you’ll return to it every time you switch between sessions.

When it’s time to join a seminar or table talk:

• Click ‘Leave’ in the current Zoom session window to return to the Event Lobby (this does not affect anyone else in the session).
• In the lobby, click ‘Sessions’ in the top navigation bar.
• Find the session you want and click ‘Join’ — Zoom will connect you automatically.
• To return to the main stage, follow the same steps and click ‘Join’ on the Main Stage session.

If you have any difficulty navigating, type a message in the Lobby Chat and a member of the team will assist you straight away.

Yes — Zoom Events works on iOS and Android devices via the Zoom mobile app. However, for the best experience and easiest navigation between sessions, we recommend using a laptop or desktop computer with the Zoom desktop app.

Each ticket is for one individual delegate. If colleagues would like to attend, they will each need to purchase their own ticket. There is no limit on the number of tickets per organisation.

The main stage plenary sessions run as webinars, so your camera and microphone stay off throughout — you won’t be able to turn them on, but you can take part using the Q&A and chat. During seminars and table talks, you are welcome and encouraged to turn your camera and microphone on and participate actively.

For designated Q&A moments, use the Q&A panel inside the Zoom session — click the ‘Q&A’ button in the toolbar at the bottom of the Zoom window, type your question and click Send. The host will pick up questions at the appropriate time.

During seminars and table talks, you can put your hand up directly and join the conversation verbally.

The Lobby Chat is the place to share comments and reactions with other delegates. It’s accessible from the Event Lobby in your browser — not from inside the Zoom session. To post a message, leave the current Zoom session briefly, type in the Lobby Chat, and then rejoin the session.

No — all of our sessions are held in public. You should only share comments or ask questions that you’re happy to share publicly. This applies to the Q&A panel, the Lobby Chat, and anything you say verbally during seminars and table talks.

Most sessions are live. However, one session has been pre-recorded due to speaker travel commitments on the day:

• The Space In Between (2:00pm seminar) — pre-recorded at St Paul’s Cathedral with Sandra Lynes Timbrell, Bala McAlinn and Spencer Clark. Spencer will be available for a live Q&A during Table Talks.

All pre-recorded sessions are introduced by your host Kelly Molson and are presented as part of the live programme.

Of course you can. Feel free to email us at conferences@wearestq.com or call us on +44 (0) 1420 551270 and we’ll be happy to help.

Don’t panic! If anything isn’t working, you have three options:

• Type a message in the Lobby Chat — a member of the team is monitoring throughout the day and will respond as quickly as possible.
• Email us at conferences@wearestq.com.
• Call us on +44 (0) 1420 551270.

Absolutely. Ticket holders will have exclusive access to recordings of all sessions, which will be made available for download directly within Zoom Events after the event.

Don’t worry — because all sessions are recorded, you’ll be able to watch back anything you missed. This includes seminars and table talks running in parallel — you can only attend one live, but you can access all the recordings afterwards.

We’ll make speaker notes available after the event. We’re also planning on recording all sessions, so if you miss something you can access it at a later date.

Recordings will be available to download directly within Zoom Events. You’ll receive an email notification when they’re ready, with instructions on how to access them.

Yes. NAMC is a full day of professional learning directly relevant to marketing and communications roles, so it’s well suited to your Continuing Professional Development record.

If you’re a CIM member, attending conferences is one of the activities that counts towards your annual CPD. CIM sets a target of 35 CPD hours/credits a year (this is mandatory for Chartered Marketers and those working towards chartered status), and members are asked to add reflective statements on what they learned and how they’ll apply it, aligned to CIM’s Global Professional Marketing Framework.

If you’re a CIPR member, conference attendance is eligible under the MyCPD scheme — you log the activity, the points and a short reflection on your learning. The CIPR CPD cycle runs from 1 April to 31 March each year.

Both schemes are self-recorded, so you’ll add NAMC to your own CPD log. As requirements can change, we’d always recommend checking the latest guidance with CIM or CIPR directly. We can support you with a certificate of attendance and a session transcript (see below) as evidence for your record.

Yes — we’ll issue a certificate of attendance after the event. It’s a handy piece of evidence to keep with your CPD record.

Yes. Just email us at conferences@wearestq.com after the event and we’ll send you a transcript of all the sessions you attended.

Yes — speakers are automatically issued with a certificate recognising their contribution to the conference, sent out after the event with no need to request one. Speaking and preparing for a conference can also count towards your CPD with bodies such as CIM and CIPR, so it’s worth logging.

Yes! The Skip the Queue community brings together people who work in and around visitor attractions to share ideas, resources and support year-round. Find out more and join at wearestq.com.

Yes — we’ll send a short feedback survey to all delegates after the event. We read every response and it genuinely helps us shape future events. We’d love to hear what you thought.

We’re delighted to announce the Scottish Attractions Marketing Conference, coming in November 2026. Full details and tickets are available at attractionsmarketing.co.uk/scotland2026.

We’re also running the Attractions Website Survey — a sector-wide research project exploring how attractions approach their digital presence. You can take part at wearestq.com/survey. It takes just a few minutes and the findings will be shared with the sector.