Director, The Visitor Marketing Consultancy

Nikki is a seasoned professional with over three decades of experience in marketing within the visitor attractions industry. Starting her journey as a ticket collector and cave guide at Wookey Hole, she quickly rose through the ranks to hold marketing leadership roles at Merlin Entertainments and Aspro Parks.

Her entrepreneurial flair led her to establish Flamingo Marketing, a consultancy that, over 14 years, became synonymous with innovative PR, marketing, and strategy for an array of tourism clients such as Blenheim Palace, Treasure Houses of England. The Headland Hotel, Kynren, Raymond Gubbay, The Mary Rose, Pernod Ricard and many more. Not stopping there, Nikki ventured into ownership, revitalizing a visitor attraction in Newquay, showcasing her hands-on approach and commitment to enhancing the visitor experience. Her latest venture, The Visitor Marketing Consultancy, provides experienced, practical marketing support for attractions.