The Potions Cauldron is the maker of magical drinks and creator of magical experiences with 10 venues across the UK providing a Wizard experience and a chance to enjoy one of 7 magical potion drinks. The business is led by Chief Enchantment Officer Ben Fry, Director of Wizardry Phil Pinder and Grand Supreme Wizard Stuart Jarman. In 2023 the business was featured on Dragon’s Den and turned down Peter Jones biggest ever cash offer as he wasn’t magical enough!
In 2024 a magical match up occurred as The Potions Cauldron teamed up with Disney to make drinks for the new Haunted Mansion parlour on Disney Cruise Line and now in 2025 to go from Wizards to Heroes to launch a new range of MARVEL soft drinks.
Later in the year the Wizard expansion will continue with a new venue in Leeds which will be the biggest to date for the Wizard entrepreneurs.
