THE NATIONAL ATTRACTIONS MARKETING CONFERENCE 2026

ONLINE ON 03-JUN-2026

Afternoon Keynote: Navigating the New Visitor Landscape

Wed, Jun 3, 2026 1:00PM – 1:30AM BST

Visitor behaviour is shifting fast, and attractions must adapt to stay relevant. In this session, Simon Jones explores changing audience habits, emerging growth markets, and how attractions can better understand, reach, and engage visitors in an increasingly competitive and evolving landscape.

Simon Jones
Managing Director
Navigate

Simon Jones is Managing Director at Navigate and has spent more than 35 years helping visitor brands grow audiences, revenue, and market presence. Formerly with Merlin Entertainments and We The Curious, he now advises attractions, destinations, and hospitality brands on strategic marketing, commercial growth, and long-term visitor engagement.
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