Catherine Warrilow, founder of The Plot, gives UK attractions a fresh pair of experienced eyes on why they’re not selling more tickets. She works with commercial and brand heads to review every touchpoint visitors judge them on, from the first search to the car park to the post-visit review. Most teams are too busy running the show to look at them, and often the opportunities are hiding in plain sight.
She also co-hosts Can AI Fix It? with Paul Marden; a series of competitive challenges to see if AI can solve real attraction headaches.