Director of Visitor Engagement at St Paul’s Cathedral

For almost 30 years, I have had the privilege of working in senior leadership roles at some of the UK’s most iconic cultural and heritage destinations; places that inspire, engage, and welcome millions of visitors each year. My strengths lie in strategic leadership, commercial growth, and building strong, lasting partnerships that ensure organisations remain vibrant, relevant, and financially resilient.

I am passionate about creating sustainable and welcoming visitor experiences that connect with diverse audiences. I have led transformational projects spanning major capital programmes, audience development, organisational change, and business model evolution. During my first weeks at St Paul’s Cathedral, I played a key role in developing and delivering the commercial strategy that helped guide us through the pandemic.

To strengthen my exec experience, I have mentored emerging heritage professionals, delivered seminars, contributed to panel discussions and podcasts, and provided consultancy to peer organisations. I am a returning judge for the National Churches Trust Tourism Awards.

Outside of work, I am Chair of the Board at the Charles Dickens Museum, a Board Member of ALVA (Association of Leading Visitor Attractions), and a Governor at my son’s school in London.

Talks by Sandra