Plenary Session – Getting the Most out of your DMO

Wed, Jun 3, 2026 1:45 PM – 2:30 PM BST

Working collaboratively with your local DMO and how important that partnership can be, especially if you’re in a destination. I’ve been on the board of Visit Isle of Wight for 6 months now and am working far more productively with them now we are fully engaged, and can share practical tips and tricks on managiog that relationship….and making budget go further!

Laura Baxter
Founder, YourCMO
Director, Visit Isle of Wight

Laura is the founder of Your CMO, a freelance marketing consultant specialising in visitor attractions, leisure and tourism. She partners with attractions, destinations and industry organisations to turn marketing into a genuine commercial driver, focusing on strategy, clarity and results. With experience across theme parks, farm parks, indoor entertainment centres, and destination marketing, she brings a practical, sector-specific lens to everything she does. Alongside her consultancy work, Laura is a Board Director at Visit Isle of Wight and regularly supports organisations across the sector with positioning, demand generation and stakeholder engagement.

Dominic Wray
Chief Executive, Visit Isle of Wight

Dominic Wray is Chief Executive of Visit Isle of Wight, where he is driving a renewed focus on transparency, engagement and results for the Island’s tourism sector. Previously at the helm of Blackgang Chine, Dominic combines hands-on attraction experience with a clear understanding of the challenges facing tourism businesses today. He is passionate about making destination marketing work harder for industry—turning strategy into visible, measurable impact.

Delegate Rates

Attraction Delegates: £60 (inc VAT)

Agency & Supplier Delegates: £120 (inc VAT)