I’m the owner of Semantic, a digital agency focused on designing, developing and optimising awesome websites. For over 20 years, we’ve worked with some of the best-known attraction and leisure brands to solve their online challenges and get results.

Looking for help to grow your attraction online in 2021? Whether your site is broken, hard to update, expensive to run or you struggle to get your users to visit and buy, we can help. Leisure & tourism is having a tough ride this year, so we’re keen to help where we can – we can spread costs and all work is backed by our 100% satisfaction guarantee. We only invoice happy clients.

Drop me a message and we can book in a quick call, or we can help with a free audit of your current site and work out what opportunities you may be missing.

Talks by Neil

• Websites: Stop rebuilding start evolving, National Attractions Marketing Conference 2026
• Beyond the Funnel: From Vanishing Traffic to Owning your Audience, National Attractions Marketing Conference 2025
• Seminar: Strategic Marketing for Visitor Attractions, National Attractions Marketing Conference 2024

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Liz is the Managing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry.

Liz is excited about new technology and dedicated to staying ahead of the curve; leveraging emerging technologies to maximise digital performance. With a proven track record of driving footfall and revenue growth, Liz has unparalleled expertise, that ensures her clients stay out in front.

Sessions by Liz

• The Big Reveal. Are Your Digital Ads Underperforming? National Attractions Marketing Conference 2026 Online
• Digital Advertising and the benchmarks we learnt from 80 Attractions, National Attractions Marketing Conference 2025
• How AI is impacting your Digital Advertising, National Attractions Marketing Conference 2024

The post Liz Dimes appeared first on Attractions Marketing Conference.

Laura is the founder of Your CMO, a freelance marketing consultant specialising in visitor attractions, leisure and tourism. She partners with attractions, destinations and industry organisations to turn marketing into a genuine commercial driver, focusing on strategy, clarity and results. With experience across theme parks, farm parks, indoor entertainment centres, and destination marketing, she brings a practical, sector-specific lens to everything she does. Alongside her consultancy work, Laura is a Board Director at Visit Isle of Wight and regularly supports organisations across the sector with positioning, demand generation and stakeholder engagement.

Talks by Laura

• Getting the most from your DMO, National Attractions Marketing Conference 2026 Online
• Digital Advertising and the benchmarks we learnt from 80 attractions, National Attractions Marketing Conference 2025
• Target marketing: Tourists vs Locals, is it really that simple?, National Attractions Marketing Conference 2024

The post Laura Baxter appeared first on Attractions Marketing Conference.

Nik has pioneered a groundbreaking income diversification strategy for a not-for-profit regimental museum, which now generates 25% of its total turnover online from non-visitors.  To overcome the limitations to audience growth imposed by its rural location, Nik used the power of social media to take the museum to the audience.  And in doing so, he connected it with a global online community of subject enthusiasts, from which it generated over £2m last year.

Central to this success is The Tank Museum’s industry leading YouTube presence. With over 400m views and 1.2m subscribers, it is one of the biggest museum channels in the world.  The nurturing of its online audiences into “fans” allowed The Tank Museum to grow its e-commerce turnover from £190,000 in 2019 to £1.2m in 2020 during the pandemic – with growth continuing since.

Talks by Nik

• Measuring What Matters? Investment & Accountability in 2026, National Attractions Marketing Conference 2026 Online
• Award Winning Video Marketing, National Attractions Marketing Conference 2025

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