Head of Tourism, QA Research

Nick heads Qa’s leisure and tourism research team based in York.  He has 18 years of practical experience in conducting current and potential visitor research on behalf of museums, attractions, destinations, events & festivals and tourism organisations.

Recent projects include large scale visitor and potential visitor surveys, segmentation projects, branding and perception studies, creative and product testing, campaign and project evaluation studies; using a whole range of quantitative and qualitative techniques, along with advanced analytical techniques provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.