Research Director, BVA-BDRC

Jon has worked in BVA BDRC’s Culture and Leisure team for over 10 years.  In that time he has specialised in visitor research, audience segmentations, pricing analysis and marketing evaluations for a number of the UK’s leading visitor attractions.

He is the author of BVA BDRC’s annual Holiday Trends report and directs marketing evaluation projects for Visit Wales and VisitScotland.  In his spare time Jon is vainly trying to learn Polish and co-organises an adventure run on the Gower peninsula.