Head of Marketing & Sponsorship, York Racecourse
James has been at York Racecourse since November 1998 and so has been involved in transfer of both Royal Ascot and the St Leger to York. In this time the track has also opened a £20 million grandstand, redeveloped the Northern End to popular and critical acclaim and launched Sunday racing, music showcase days and brought evening racing back to the venue. The latest project has seen Sky Bet partner with the track to stage the richest flat handicap in Europe, the £1m Sky Bet Ebor, first run in August 2019
A team of three, including James, are responsible for the marketing, sales, PR, social media and customer experience at York. Also host to the Tour de France, Olympic Torch and many Christmas Parties, an independent survey by Sheffield Hallam University concluded that York racecourse was worth £58m each year to the York economy. An Oxford history graduate and resident of North Yorkshire since 1992, James lives in the village of Whixley. A golfer who cites putting as his handicap, James spends whatever leisure time is left after racing in enjoying the beaches and hostelries of Filey on the Yorkshire coast and Portstewart on the County Derry coast.