Delegates are invited to view or download the speakers’ presentations from the National Attractions Marketing Conference 2024.  Please note the copyright in them retains with the speakers, and the presentations must not be emailed to non-conference delegates, or shown in a public arena at any time.  You accept this as a condition of downloading them.

MORNING KEYNOTE: FROM A GLOBAL MARKET TO YOUR OWN BACK YARD: WHAT IT MEANS TO BE A MARKETING SPECIALIST TODAY?
Abbi Ollive, Visitor Attraction Director, Castle Howard
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MARKETING ON A SMALL BUDGET
Josh Torlop, Marketing & PR Manager, Trentham Monkey Forest
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VISITOR ATTRACTION MARKETING – INSIGHTS FOR GROWTH & POSITIVE IMPACT
Anthony Rawlins, Entrepreneur & CEO of Navigate
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TARGET MARKETING: TOURISTS VS LOCALS, IS IT THAT SIMPLE?
Paul Kelly, Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions
Laura Baxter, Head of Marketing, Blackgang Chine/Vectis Ventures~
Claire Packer, Head of Audiences & Communications, Black Country Living Museum
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Download PDF Presentation

SEMINAR 1 – ELVIS, AI, AND HOW TO AVOID AN AVERAGE MARKETING CAMPAIGN
Catherine Warrilow, Director, The Plot
Samantha L Fay, Chief Marketing Officer, Layered Reality
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SEMINAR 2 – STRATEGIC MARKETING FOR VISITOR ATTRACTIONS
Nikki Smith, Director, The Visitor Marketing Consultancy and Simon Jones, MD of Navigate and Neil Lewin, MD of Semantic
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Download PDF Presentation

AFTERNOON KEYNOTE
Bernard Donoghue OBE, CEO, ALVA, the Association of Leading Visitor Attractions
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SEMINAR 1 – MIND THE GAP: EMBRACING UNCHARTERED TERRITORY WITHIN THE ATTRACTIONS AND TICKETING INDUSTRY
Sarah Bagg, Director, ReWork Consulting
Lucy Jarjoura, 
Sales & Marketing Director, Wake The Tiger
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SEMINAR 2 – Ai FOR ATTRACTIONS
Neil Lewin,
Managing Director, Semantic – “Supercharge your Marketing with Ai”
Liz Dimes, 
Digital Marketing Director, Agility Marketing – “How Ai is impacting your Digital Advertising”
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Download PDF Presentation

BUILDING BRAND SUCCESS
Lisa Leigh,
Director of Marketing & Communications, English National Ballet, and former Head of Marketing for Royal Museums Greenwich
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