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	<title>News Archives - Attractions Marketing Conference</title>
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	<title>News Archives - Attractions Marketing Conference</title>
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		<title>Fix your ad spend, prove your ROI</title>
		<link>https://www.attractionsmarketing.co.uk/fix-your-ad-spend-prove-your-roi/</link>
		
		<dc:creator><![CDATA[Paul Marden]]></dc:creator>
		<pubDate>Fri, 29 May 2026 19:16:14 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.attractionsmarketing.co.uk/?p=2240</guid>

					<description><![CDATA[<p>One well-timed marketing idea can move thousands of visitors. The National Attractions Marketing Conference 2026 is built to hand you a day's worth of them — online, this Wednesday, 3 June. The programme is aimed squarely at what's shifting attraction bookings right now: Why your digital ads might be underperforming - and how to fix  [...]</p>
<p>The post <a href="https://www.attractionsmarketing.co.uk/fix-your-ad-spend-prove-your-roi/">Fix your ad spend, prove your ROI</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p class="font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;">One well-timed marketing idea can move thousands of visitors. The National Attractions Marketing Conference 2026 is built to hand you a day&#8217;s worth of them — online, this Wednesday, 3 June.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;">The programme is aimed squarely at what&#8217;s shifting attraction bookings right now:</p>
<ul>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><a href="https://www.attractionsmarketing.co.uk/programme/digital-ads-underperforming/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight_copy" target="_blank" rel="noopener noreferrer" type="absoluteLink">Why your digital ads might be underperforming</a> &#8211; and how to fix them (Liz Dimes, Agility)</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><a href="https://www.attractionsmarketing.co.uk/programme/halo-versus-hero-content/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight_copy" target="_blank" rel="noopener noreferrer" type="absoluteLink">Halo vs Hero content</a> that actually earns attention (Danielle Nicholls, Merlin)</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><a href="https://www.attractionsmarketing.co.uk/programme/websites-stop-rebuilding-start-evolving/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight_copy" target="_blank" rel="noopener noreferrer" type="absoluteLink">Evolving your website instead of an expensive rebuild</a> (Neil Lewin, Semantic)</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><a href="https://www.attractionsmarketing.co.uk/programme/getting-the-most-out-of-your-dmo/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight_copy" target="_blank" rel="noopener noreferrer" type="absoluteLink">Getting real value from your DMO relationship</a> (Laura Baxter, Visit Isle of Wight)</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><a href="https://www.attractionsmarketing.co.uk/programme/measuring-what-matters/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight_copy" target="_blank" rel="noopener noreferrer" type="absoluteLink">Measuring what matters &#8211; proving marketing ROI in 2026</a> (Nik Wyness, The Tank Museum)</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;">Keynotes from <a href="https://www.attractionsmarketing.co.uk/programme/keynote/">Bernard Donoghue</a> (ALVA) and Simon Jones (Navigate), hosted by Kelly Molson, plus seminars and interactive table talks. All on Zoom &#8211; nobody loses a travel day.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;">For the price of a ticket, your team walks away with tactics they can apply the same week.</p>
<h2>Help James and get a free sustainability audit</h2>
<p>James Hobbs, CTO of Aer Studios, is talking about the <a href="https://www.attractionsmarketing.co.uk/programme/guide-to-digital-sustainability/">importance of Digital Sustainability</a> at the conference on Wednesday, and he is looking for a volunteer who would be willing to have their site audited on the day in his seminar.</p>
<p>If you&#8217;re willing to get stuck in with his seminar, then send me a quick email and I&#8217;ll put you in touch paul@wearestq.com.</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><lite-youtube videoid="FFLbEpN-o78" class="landscape" params="wmode=transparent&autoplay=1&amp;enablejsapi=1" title="YouTube video player 1" data-button-label="Play Video" width="600" height="360" data-thumbnail-size="auto" data-no-cookie="on"></lite-youtube></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"></div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><lite-youtube videoid="2KJXkFs94gs" class="landscape" params="wmode=transparent&autoplay=1&amp;enablejsapi=1" title="YouTube video player 2" data-button-label="Play Video" width="600" height="360" data-thumbnail-size="auto" data-no-cookie="on"></lite-youtube></div></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><lite-youtube videoid="MI1BFFqFIsE" class="landscape" params="wmode=transparent&autoplay=1&amp;enablejsapi=1" title="YouTube video player 3" data-button-label="Play Video" width="600" height="360" data-thumbnail-size="auto" data-no-cookie="on"></lite-youtube></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"></div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><lite-youtube videoid="on1W8hYFYcQ" class="landscape" params="wmode=transparent&autoplay=1&amp;enablejsapi=1" title="YouTube video player 4" data-button-label="Play Video" width="600" height="360" data-thumbnail-size="auto" data-no-cookie="on"></lite-youtube></div></div></div></div></div></div></p>
<p>The post <a href="https://www.attractionsmarketing.co.uk/fix-your-ad-spend-prove-your-roi/">Fix your ad spend, prove your ROI</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">2240</post-id>	</item>
		<item>
		<title>Skip the travel, keep the insight</title>
		<link>https://www.attractionsmarketing.co.uk/skip-the-travel-keep-the-insight/</link>
		
		<dc:creator><![CDATA[Paul Marden]]></dc:creator>
		<pubDate>Tue, 12 May 2026 10:36:29 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.attractionsmarketing.co.uk/?p=2132</guid>

					<description><![CDATA[<p>New speakers announced There's only a few weeks left before The National Attractions Marketing Conference hits the internet on 3rd June 2026 on Zoom Events. Our line up is growing, with the addition of talks from Neil Lewin from Semantic as well as amazing seminar by Sandra Lynes Tyndrell from St Paul's Cathedral, Spencer  [...]</p>
<p>The post <a href="https://www.attractionsmarketing.co.uk/skip-the-travel-keep-the-insight/">Skip the travel, keep the insight</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1144px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-2"><h2>New speakers announced</h2>
<p>There&#8217;s only a few weeks left before The National Attractions Marketing Conference hits the internet on 3rd June 2026 on Zoom Events.</p>
<p>Our line up is growing, with the addition of talks from Neil Lewin from Semantic as well as amazing seminar by Sandra Lynes Tyndrell from St Paul&#8217;s Cathedral, Spencer Clark from ATS, and Bala McAllister from Complete Works.</p>
<p>We&#8217;re also working on a last few updates before we can announce the final schedule, so watch this space.</p>
<p><a href="https://www.attractionsmarketing.co.uk/programme/">View the full programme</a>.</p>
<h2>Thanks for your help</h2>
<p>Nik Wyness, Direct of Marketing and Engagement at The Tank Museum, was overwhelmed by the support he received from everyone who submitted data for his talk on measuring what matters. He&#8217;s now had responses from over 40 attractions. So thank you to everyone that took part.</p>
<h2 class="default-heading3">Come to our Digital Sustainability seminar</h2>
</div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><lite-youtube videoid="1VnpamvqFvs" class="landscape" params="wmode=transparent&autoplay=1&amp;enablejsapi=1" title="YouTube video player 5" data-button-label="Play Video" width="600" height="360" data-thumbnail-size="auto" data-no-cookie="on"></lite-youtube></div></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none" style="border-radius:50px;"><img fetchpriority="high" decoding="async" width="300" height="300" title="Skip the Queue" src="https://www.attractionsmarketing.co.uk/wp-content/uploads/2026/04/Skip-the-Queue.png" alt class="img-responsive wp-image-1999"/></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><h2>What else is happing in Skip the Queue</h2>
<p>The <a href="https://www.wearestq.com/survey/?utm_source=brevo&amp;utm_medium=email&amp;utm_campaign=NAMC%20Skip%20the%20travel%20Keep%20the%20insight" target="_blank" rel="noopener noreferrer" type="absoluteLink">Attractions Website Survey</a> is well under way.  This is our 5th year of gathering data, and we are the only longitudinal survey of digital marketing data and opinion from attractions across the sector.</p>
<p>This years survey will be simpler than ever, as we&#8217;ve introduced tools to automatically gather a lot of the facts about performance, sustainability and customer journey. So you&#8217;ll only need to answer qualitative questions about your website.</p>
<p>If you pre-register now, you&#8217;ll also receive a free Digital Sustainability Report which rates the sustainability of your website, and can be used to identify quick wins to reduce the CO2 of your site.</p>
<p><a href="https://www.wearestq.com/survey">Find out more about the Survey</a></p>
</div></div></div></div></div>
<p>The post <a href="https://www.attractionsmarketing.co.uk/skip-the-travel-keep-the-insight/">Skip the travel, keep the insight</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">2132</post-id>	</item>
		<item>
		<title>Announcing 2026 online conference</title>
		<link>https://www.attractionsmarketing.co.uk/announcing-2026-online-conference/</link>
		
		<dc:creator><![CDATA[Paul Marden]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 17:27:44 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2026 Speakers]]></category>
		<guid isPermaLink="false">https://www.attractionsmarketing.co.uk/?p=2061</guid>

					<description><![CDATA[<p>Calling all attraction marketers... We're organising the National Attractions Marketing Conference 2026 online this year, so it doesn't matter where you are in the country you can join us for the best hints and tips on how to sustainably grow your visitor numbers this year. Join us on 3-Jun-2026 on Zoom to hear from speakers  [...]</p>
<p>The post <a href="https://www.attractionsmarketing.co.uk/announcing-2026-online-conference/">Announcing 2026 online conference</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Calling all attraction marketers&#8230; We&#8217;re organising the National Attractions Marketing Conference 2026 online this year, so it doesn&#8217;t matter where you are in the country you can join us for the best hints and tips on how to sustainably grow your visitor numbers this year.</p>
<p>Join us on 3-Jun-2026 on Zoom to hear from speakers including <a href="https://www.attractionsmarketing.co.uk/programme/keynote/">Bernard Donoghue OBE</a>, <a href="https://www.attractionsmarketing.co.uk/programme/getting-the-most-out-of-your-dmo/">Laura Baxter</a> and <a href="https://www.attractionsmarketing.co.uk/programme/halo-versus-hero-content/">Danielle Nicholls</a> and a glittering line up of speakers from across the Attractions Sector.</p>
<p>Tickets have an early bird discount for the rest of this month, checkout our <a href="https://www.attractionsmarketing.co.uk/speakers/">lineup</a> and <a href="https://www.attractionsmarketing.co.uk/programme/">programme</a> and head over to Zoom to <a href="https://events.zoom.us/ev/AiB2CtXMDaMNs66Fl61XGgvPzwWG6V4AihgWd_FhM6uGEgkCyBqx~AlAebLtYDLydlza0XKJscsoAbmQN1mDjm447vuqbtxna8AALemIoBJBdU3VeNV1UH0ZHNQ68zaD2nFRc8cGCv0jcvA">book your ticket</a>.</p>
<p>The post <a href="https://www.attractionsmarketing.co.uk/announcing-2026-online-conference/">Announcing 2026 online conference</a> appeared first on <a href="https://www.attractionsmarketing.co.uk">Attractions Marketing Conference</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">2061</post-id>	</item>
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